they fear the unknown, they freeze, or they do not see fear


Everyone does three things:
they fear the unknown, they freeze, or they do not see fear.

If you’re an entrepreneur, whether you own a business or running a large corporation, the more you work together, the more your team can handle the unknown.

The culture of individuals you create determines how they take on the unknown.

It’s a lot like football; your mindset is you will win, and the whole team has the same attitude. Each time we choose a play, we line up against our competitor, we execute; however, you must be prepared for the unknown, and any given time, you have to be able to pivot.

NFL to Entrepreneurship

Great brands create a culture around a standard set of values and purpose.
A culture of inclusion Encouragement
Accountability Diversity

Come together for one common goal.
Win or learn Alignment of a shared vision
Unified front Great atmosphere

Know the team
What makes them “tick.” Pattern Recognition
Become a good listener Know whom to delegate tasks to

Constructive feedback
Get to know the behavior Know the client/employee
Mentor someone Implement the feedback

When you run your business with this type of high, professional standards, you put your self in the best position to succeed!