How keeping a product's brand the same can lead to more sales…


How keeping a product's brand the same can lead to more sales…

I'm sure that before you opened your business, you gave a lot of thought to everything from your logo to the colors of your website. When making products for your audience, you should use the same branding strategy.

Even though the graphics on your product don't have to look exactly like your website's, there should be some similarities so that your subscribers and clients will know it's yours. Repetition builds trust and name recognition, whether it's the same color scheme or font. Once people trust you, they will likely buy from you again.

When you have a series of products, like a set of ebooks, webinars, or classes, repetition is also necessary. For example, are you familiar with the "Customers who bought this also bought" section on Amazon? If an author has a series of books that all look the same, the reader would know immediately that this author is a reliable source.

If the designs of the books in this section are all different, either because they are by other authors or because the author of the series didn't think about branding, the credit rating isn't as high. People who read them might think they are by different authors or about other things than the first book they wrote. Make it simple for your customers to identify your products and buy them by giving them a consistent look. If you confuse them or make them jump through hoops, your sales will go down, and you might lose some of your credibility.

What Types of Products Should You Offer?

So many companies focus on high-end products and forget that not all customers will buy them immediately, and that's not the usual case.

Most of the time, when people hear your name, they'll want to know more. But they've worked hard for their money, and before they buy from you, they may want to hear you speak or learn about your brand and belief systems.

What better way to get new customers than to let them try out low-priced products before they buy high-priced products?

Will people know your brand even if they don't see your logo?

Marques Ogden, Keynote Speaker