Prior to creating any promotional material for your company, you must determine who your customer base is and where to locate them. While you may begin developing content immediately – and even have several live stream videos under your belt fast — if you skip these steps to discover who the ideal audience for your message is, you will be losing valuable time.
Your ideal audience is made up of individuals who NEED your message; people who are looking for a way to solve their issues and will perceive you as their courageous leader who can assist them. If you just start sharing your message on social media, it's a hit or miss technique - you may contact a few people in your target audience, but you're more likely to miss your target group without doing some research beforehand.
1. Create an image of your ideal client/customer in your mind. Because you are the expert on your company, you are the only one who can decide WHO you want to collaborate with. As you can see, this is a very wide category, and now is the time to focus in on your target customer demographics. Just as you've honed in on your coaching niche, you've honed in on your client base.
2. Create a client avatar and jot down his or her demographic information. Don't take the chance of forgetting critical customer information. Make a list of your ideal client's demographics – from their name to their degree of education to their location – and give this avatar a name. Often, it's simpler to write social media posts, emails, or live stream videos when you visualize the person with whom you're communicating. Giving this avatar a name brings the persona to life, allowing you to concentrate on assisting that individual (and every other person with those demographics).
3. Conduct an online and offline search for this target audience. Identifying your target might be more challenging than verifying their demographics. Begin by exploring social media for specific terms that characterize your desired demographic. This may direct you to persons or organizations associated with those terms. Conduct thorough research on each lead and submit friend invitations or requests to join groups that are relevant.
One critical point: spamming groups or new acquaintances will never develop your company; instead, engage in conversation and build a connection with them before giving them links to your website or current offer.
Never overlook or abandon offline marketing. Local business networking organizations, Chamber of Commerce events, community activities, and local sponsorship possibilities may all be found in your neighborhood. Gaining recognition as a member of the community is just as important as having an online presence. You never know who may want your services or when they will be required, so don't overlook local networking chances.
4. Inquire. Always ask inquiries and get as much knowledge about your market as possible. Markets are always changing, and your ideal customer may acquire a new issue that you may assist in resolving. Take note of what is mentioned online but do not be afraid to ask straight questions. Create polls and solicit replies using your email list and social media networks. The responses you get may provide the impetus you need to develop a new course or program.
Now Is the Time to Act to Provide Your Audience with the Content They Require
After determining your target demographic, it's time to arrange some live stream videos to pique their interest. If that concept makes you feel uneasy, feel free to contact us using the website's contact form for a free consultation call to help you prepare for the big stage.
Marques Ogden, Keynote Speaker