Three pages Your Business Requires
Congratulations on opting to start a business! However, before quitting your day job, ensure that your website is up to date and ready to attract clients. Your website serves as your company’s first impression to the rest of the world. You want prospective clients to grasp who you are, what you do, and how you can help them with their needs as quickly as possible.
Leaving a prospect without a clearly defined path to that information will cause dissatisfaction. If visitors can’t get the information they need fast, they will leave your website searching for another provider with an easy-to-navigate website.
Here are the three pages you must have on your website:
1. A well-written homepage.
You only have one chance to make an excellent first impression, and it usually only takes a few seconds. That’s how long it takes a prospect to figure out if you have what they’re looking for. Make it very obvious who you serve and what you offer. It’s okay if not every visitor is a member of your ideal clientele. Consider combining text and video so your prospects can see and hear your voice; video is a popular choice for establishing trust, especially if your firm is entirely online.
2. A page about yourself.
When your prospect believes you are the solution to their pain points, they will want to learn more about you. Include a direct link on your home page, and don’t be afraid to tell your prospects why they should hire you. Discuss how you built a solution to these difficulties and why you’re passionate about assisting this market by relating their pain spots. Writing in the third person is long gone; casual internet writing is okay in most marketplaces, so imagine yourself talking to your best friend and writing as if you’re speaking directly to her.
3. A page devoted to services and products.
Whether you offer services or products (or a combination of the two), put them on their page. Use a direct link in your main navigation once more to make this page easily accessible from wherever on your site.
There is ongoing debate regarding if you should or should not include a price on your website in the service provider world. One school of thought holds that every pricing should be customized and embrace all pricing requests. The other camp believes it is prudent for prospects to self-qualify themselves by viewing at least starting costs. They won’t approach you if they know they can’t afford your rate, and you won’t waste time pursuing a client who can’t pay. You have a choice because both ideologies have advantages and disadvantages.
An opt-in form is an additional function that should be prominently displayed on your website. This is a method of capturing your visitors’ email addresses so that you may keep in touch with them. If they can’t afford you right now, you never know when their financial circumstances will improve.
Alternatively, if they choose a lower-priced product now, they may be able to afford your higher-priced offer later. Losing that contact can be devastating to your business because they are unlikely to find your site again.