I am writing this blog to share with you everything I have learned that has helped me have a successful entrepreneurial journey. Yes, YOU can be an entrepreneur. However, not everyone is going to have the same level of success throughout their journey. Each Entrepreneur will have their own experiences from failure to success, and growth of their brand.
Entrepreneurs will need strength, perseverance, and grit. There are no prerequisites on becoming an entrepreneur, and entrepreneurship comes in many different forms. It does not matter where you grew up, how you grew up, and what resources you have.
An entrepreneur is a highly creative and motivated individual who strives to build a business enterprise for profitable gain. Which in most cases, entrepreneurs will take on a higher than normal financial risks to pursue their visions.
Entrepreneurs are those who see a problem, create a solution, and go out into the world and solve the problem. They are the ones who do not give up, do not listen to others negativity, and they believe in themselves and the value they bring to others.
Entrepreneurship starts with belief and passion YOU have for a specific service or value you can offer others.
The foundation of your brand.
The value you will bring to others.
The customer experience you will want to deliver.
The power team you want to represent your brand.
The legacy you will want to leave for others to share with generations to come.
Focus on Identifying clients “WHY.”
Focus on creating value fitting to clients “WHY” vs. trying to find a solution to a temporary problem.
Top 3 questions one must ask their clients:
What is your client’s mission for their Brand/Business?
What are their pain points, long term, and short term struggles?
What are their goals and vision for their brand/business?
Establish a Credible Value
Identifying your target AVATAR
Who is Ideally going to receive value from your brand? (age, gender, ethnicity, profession)
Identifying your demographics
Where are your Avatars located?
Identifying your client’s desires and needs
What is personal and professional goals?
Create a superior customer experience
How do you want to leave clients feeling?
Once you have validated your brand’s mission and have identified your ideal clients, you can spend more time developing your brand as a whole. Building long term, valuable, and meaningful relationships with clients.
TIME TO REEVALUATE YOU
When your low can’t go lower, eventually we hit bottom. Whether hitting that bottom in rock bottom or close to rock bottom. Hitting bottom personally and professionally does not always have to be a bad thing. It is essential to reevaluate who we are. Ask yourself this, “Are you living your best life?”
WHAT IS YOUR BIG VISION
This is the time you look at your goals, your vision, your story, and most importantly, your purpose or passion. You are never alone, it may seem as though the bottom can be the loneliness, but that is where you will truly learn who you are, where you want to go and what it will take. Ask yourself this, “Am I truly being authentic with who I am, or where I want to go in life?”
WHO ARE THE TOP 5 PEOPLE YOU SPEND THE MOST TIME WITH
This is a great time to evaluate who you spend your time with. Think of the individuals you spend the most time with. Do you spend time with individuals who are lacking in inspiration, maybe lacking in positivity, or even just lacking in energy altogether? You have the opportunity to choose who you spend your time with. Make sure you are spending time with individuals who lift you up, support your vision, and believe in you. Do not feel obligated to give time to the dream crashes, the negative Nelly’s, or the individuals who are complacent in life. Ask yourself this, “Do these individuals bring me joy and lift me up?” “Are they there for me when I need them?”
GETTING BACK UP
OK, now after doing self-evaluation dust yourself off and get right back up. The longer you spend at rock bottom or living, the worse it will be to get back up.
Figure out what living your best life will indeed look like with these steps: 1. Am I doing what I love to do?
a. If not, Why are you not enjoying what you are doing?
b. If yes, What can be done to bring more joy to your life?
2. What is something I have always dreamt of doing or being?
a. Can you add or apply it to what you are currently doing?
b. Is this something completely different from what you are doing?
3. What will it take to get you started living your best life?
a. Do you know your Avatar or ideal customer?
b. Do you know what challenges they face and how you can be of a solution for them?
4. Who is going to be your greatest support?
a. Does your network of individuals know and believe in your vision?
b. Are they capable of helping you achieve this vision?
5. What is the burning desire behind this vision?
a. How will this allow you to live your best life?
We all have the same opportunities as others to live our best life’s. It all comes down to are you will step out of your comfort zone, put in the hard work, and sacrifice something to achieve this vision. It all begins with YOU!
Do you believe in you, your vision, and the ability to live your best life?
A power of team needs to understand each individual and they must actively work towards the same vision.
Team building should be trying to achieve cohesion and unison within the brand. This will help you build a solid foundation to succeed! The power team’s edge is the ability to TRUST each other at all cost!
You create that environment by letting people speak freely, and not passing judgment on something someone says just because you don’t like it. You have to be able to allow people to express their thoughts, to create that psychologically safe environment! So people will not be afraid to speak their minds. When people are not afraid to speak their minds, good inclusion arises. Healthy inclusion solves problems!
Team building is essential because without it the team will never truly grow together as a unit. When organizations grow together, they are more likely to succeed! You build a power team by networking with your inner circle, telling them what you are looking for in your organization and start to build from there!
When it comes to our brand, there are 5 people I spend the most time with, who are the KEY members of my power team
1) Bonnie Ogden: my wife is my business partner and my absolute best friend. She has been with me the whole way through this roller coaster ride. She is the key person on my team who vets all the people we work with. So she is the most crucial part of the HR section of our brand. So without her, our business would not be where it is today!
2) Dawn Wiener: Dawn is impressive at creating all of the marketing and strategy behind our brand. She and I met several years ago through LinkedIn and developed a great friendship. Dawn is now in charge of all the marketing, branding, and content strategy behind our brand. So she is the intricate part of the Marketing Section of our brand. We are blessed to have her on our team, as she is a master of her craft!
3) Donna Buttice: Donna is my speaker manager, and she so crucial to our brand in the area of sales. Assuming someone wants to book me for a speaking event, Donna is the person that they have to speak with. She writes all of our contracts, negotiates the terms, and she coordinates the event, so everything runs smoothly. She is the driving force behind the sales section of our brand!
4) Todd Goldman: Todd is exceptionally significant in the area of our website. Todd and his partner built our website to make it easy to navigate and follow for people to know about our brand. Todd has been one of the big reasons for our brand’s success as people have raved about our website, which is so crucial in the keynote speaking and executive coaching industry!
5) Clay Estes: Clay and his team handle all of the videography work for our brand! This aspect is without a doubt one of the most crucial elements of our business. When I travel the country to a keynote, speak Clay makes sure that I have someone there to video all of my talks, so I can create engaging footage to help me get hired more consistently as a keynote speaker! So Clay plays a significant role in the Production section of our brand!
These 5 members represent the most critical members of our power team! They without a doubt embody professionalism, excellence, and high-quality craftsmanship. All of these individuals are “pivotal” to the success of our brand.
Qualities needed to build a power team:
4. Effective Communication
5. Inclusive Environment
Remember the old saying “your network is your net worth!”
Successful people are those who have failed at something, or at many different things, but instead of letting the failure paralyze them, they take the opportunity to grow and learn from it.
Leaders often take risks, and at times the chances are worth it, and other times, sometimes they are not worth it. However, you must remain positive and driven to push through all that you are faced with.
Developing the right attitude and learning from failure is essential to be a great leader personally and professionally.
What leaders learn by failing:
Failure encourages us to keep pushing forward.
Failure teaches us that it’s only temporary and not fatal.
Failure brings out our strengths.
Failure teaches us to be adaptable and flexible.
Failure reminds us to refocus.
Failure reminds us that it does not define you.
Failure teaches us to remove the emotion from the outcome.
In January of this year, I interviewed for a potential speaking opportunity, that was supposed to take place in downtown Nashville. After talking with the organization, I thought I was going to get this opportunity, as I felt I did an excellent job with the interview process. After a week, the organization got back to me and informed me that they decided to go with another keynote speaker, that they felt it was a better fit. After experiencing defeat, instead of getting mad or frustrated I merely asked the organization this one question. Could you give me some feedback that could help me as I continue to pursue other speaking opportunities? The organization emailed me back and said “Marques, you are an amazing speaker. We just feel your presentation would be a better fit for our sales team. That’s all!”
So even though I failed at getting this particular speaking job, I did not allow that failure to “derail” me in any way. I used the overall experience to help me become a better speaker, by learning to ask clients for feedback, instead of getting mad or pout that I did not get that particular job! Next time you experience some sort of failure in your life, don’t let it ruin your day.
Learn from it, grow from it, and move on to pursue your vision with ambition, drive, and most importantly hard work!!!