What goals did you set for yourself and professionally this year at the beginning of the year?

With the month of July here, the year is halfway over. It’s time you take a few minutes to reflect on the goals you set at the beginning of the year.

What goals are you on track with? What goals are you continuing to make progress on? Identify the ones that you have not started working on. What goals are you struggling with and why? By taking the time to evaluate your progress and your goals, you take what you have experienced and learned from the first half of the year and learn how to apply it going forward.

Keep track of what you’re accomplishing- it will inform your progress, therefore, help you achieve your goal. You must track and measure your progress to know how much farther you have to go and the needed adjustments to achieve your goal.

Knowing what is working and what is not working will help you identify the reason behind it. What are you doing that is making you successful? How can you use what is working to help you with what is not working?

What is preventing you from meeting your goal? Preparing and Planning, and identifying obstacles will leave you ahead of your plan.

There’s value in understanding why your plan failed.

Evaluate when you succeed and when you fall short.

Taking the time to evaluate your plan of action and goals and understanding what works will help you know how to meet your goals throughout the year.

Remember, if your plan does not work, change the plan, not your goal.


When it comes to winning new business and increasing market share, what are you doing to differentiate yourself from the competition?

3 key elements to building trust amongst your client base faster than your competitors…

Outpace them- you must consistently show up every day and every play.

  • Know the in’s and out’s of your industry

  • Know your competitors

  • Display your difference

  • Be a forward thinker

Outsmart them- devise a plan – forward thinking

  • Choose Wisely your approach

  • Know your competitors

  • Know your buyers, clients, and prospects

  • Don’t try to be everything to everyone

Outperform them – numbers mean a lot – go the extra mile

  • Understand and know your company’s unique offering

  • Master the art of story telling

  • Ask more questions / listen intently

  • Share your long term goals


Humans are not creatures of logic; Humans are creatures of emotions. Power of Emotions behind closing “deals.”
How to Leverage Powerful Emotions to help close SALES.

FOMO – Fear of Missing out

  • Show your clients different results of current customers similar to the industry that has seen great success with your brand.

  • Know what business pain your product solves long term and not just a “quick fix.”

FEAR – shows “broken pieces.”

  • Identify your client’s “broken process” that causes them to fall behind their competitors.

  • Share with them what they have to lose by continuing down the road they are on and how your product can resolve their problems. (Removing their FEAR)

EXCITEMENT – creates urgency

  • Find out what drives excitement for each client.

  • Let them be physically (touch, feel, and smell) involved with understanding the product personally – Let them get their hands “dirty.”

HOPE – identifies the “pain points.”

  • Create a sense of hope for a better tomorrow

  • Identify their systems and processes-

What type of process they use-

What does a day in “their life” looks like-

Consumers think with both their rational and emotional brains. Several studies share that when clients buy, it’s for emotional reasons. Logical buying comes more into play when trying to justify “spending” the money because it’s more of a want than a need.

When you know what inspires and drives your ideal prospects, you can use powerful emotions to leverage more sales and enhance current customer relationships.

People like the feeling of having power and being able to accomplish things more effectively and efficiently ahead of their competitors.



Successful leaders during a crisis must lead with transparency, consistency, and accountability.⁣

⁣Leaders are the face of a company and the model of the skills it takes to unlock the potential in employees.⁣

⁣It is an excellent time as leaders to look at how they can elevate their skills or evaluate how they can grow.

Character- Leading by example⁣
Let your actions speak louder then your words.

Objectives- Create a culture that each employee feels safe and secure.⁣
Listen more, talk less – hear out the needs of the employees.

Vision- Creating & implementing a strategic and tactical plan which aligns with the company’s mission.⁣
Set up Policies and Procedures to fit the company’s goals and mission.

Intelligence- “Fight or Flight” Reaction with Emotional Intelligence ⁣
Do not let your stress or emotions determine your reactions.

Direct- Being Clear & Concise with all expectations⁣
Keep communication up to date, straightforward, and transparent without any discrepancies

What areas do you feel leadership struggles within your brand?

Marques Ogden, Keynote Speaker

Marques Ogden

Marques Ogden/Speaker

Copyright 2021 IOT-EDGE.CO