3 Ways to Boost Your Business through Video
You are mistaken if you believe your industry will be unaffected by the video craze. Video is popular with large corporations and sole proprietors, and YouTube is the second most popular search engine behind Google.
If you remain unconvinced, here are some other video statistics:
* Approximately 50% of web users look for video demos before purchasing.
* Over 90% of buyers believe YouTube videos have inspired them.
* 95% of a message is retained when seen through video, compared to just 10% when read via text.
Video is not going away, and here are some ways you can use it to help your business.
1. Start with the basics.
Contrary to what people think, there is no need for a professional studio or hair and makeup artists to record. Those are nice perks, and you might want to work your way up to that level, but for now, turn on your phone and start recording. Introduce yourself to the people who follow you on social media. Talk about why you opened your business. Tell people what you have to offer and what problems you can help them with. Once you get used to making videos and talking in front of a camera, the process will go smoothly, and you’ll feel like a pro.
2. Display the main selling point of your products.
Video is a great way to sell a physical product because most people want to know how it works before they buy it. Even if your main product is digital, like a membership site or a business planner, take a screenshot of your computer screen to show all the features. Give a behind-the-scenes tour of your membership site or show how your business plan can be used online or printed for people who like to plan with paper and pen.
3. Make connections with the people you want to reach.
Not all marketing has to be about selling. Experts agree that if you always try to hard-sell, your audience will get tired of it and cringe when they see you coming. Instead of turning them away, bring them closer by being friendly, answering their questions, and showing interest in THEIR businesses or needs. If you are unable to meet your prospects in person, filming a Livestream video is the next best thing. Through this one Livestream, they can see your personality, hear your voice, and learn more about you.
How does all this improve your business?
Think of it like sowing seeds in the minds of the people in your audience. You show them what you have to offer and remind them of it at different times so that they will remember you when they are ready to buy.
You may start with a slight increase in the number of people who follow you on social media or visit your website. They might share more of your posts, sign up for your email list, or buy from you as they get to know you.
Once you have a group of people who trust you and love you, that’s when you’ll see more significant sales from new products. You might also hear from people who want to work with you on a Joint Venture.
Marques Ogden, Keynote Speaker